Brand development 2024 · Brand development 2024 · Brand development 2024 · Brand development 2024 · Brand development 2024 · Brand development 2024 · Brand development 2024 · 

givestar is a fundraising platform built for fundraisers, donors and charities, providing the tools that give fundraisers an edge and drive greater impact for the causes people care about. Designed for a cashless, action-driven generation, it reimagines philanthropy for a new era.

I evolved the brand by defining scalable visual systems including icon library, typography, simplified colour palette, and photography/video styles followed by a comprehensive brand guidelines to ensure clarity and consistency. I led the creative concept and visual identity for the Allstars campaign, contributed to numerous outreach campaigns and social media strategy and delivered high-impact assets in a fast-paced environment.