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Insignis has been helping clients manage their cash savings since 2017. For the rebranding project, I created the end-to-end rebrand of Insignis and shaped the core creative idea & its execution across all brand touchpoints, supported by comprehensive brand guidelines. The identity challenges the conservative norms of financial services, positioning Insignis as both progressive and premium. At its centre is a three-line icon inspired by exponential growth, symbolising prosperity and diversification. Drawing on the geometric elegance of Art Deco, I created a modular pattern system that balances precision and modernity—resulting in a cohesive, distinctive identity with a refined, membership-club feel.

I translated the brand into a cohesive, high-performing experience across digital, campaign and physical touchpoints. I led the design of the Insignis Cash website, aligning narrative and regulatory needs. With the Uncharted agency the integrated OOH & print campaign increased share of research by 25% and drove high-quality lead generation. Alongside this, I directed ongoing creative output and defined the physical brand expression, ensuring consistency, quality and measurable impact across all channels.